He wasn't doing so well at first, but that he was willing to change a decision when he saw it wouldn't work indicates he's a level up in intelligence. I think the reason he forced a decision at first was that the women were too indecisive about the name, then later about the toy.
One thing is, the win or the loss was totally his. Since he tailored the idea for the clients when they met, the women had no real input in the toy. He would have been fired if it failed.

And the idea for a "drag queen toy" for boys was horrendously stupid. Ivana should have been fired for even mentioning it. Sexual dimorphism is stronger at that age than later in adulthood, so boys go out of their way to avoid being like girls. Would any parent buy a 6-8 year old boy a gay toy? I'm not bashing gays, I'm saying that the idea would be a public relations disaster and rejected by boys that age in a way that would make adults shudder. A small local toy company could try it for special families, but a big company like Mattel would never get away with it.

And as far as the woman (can't remember which) who commented that today's kids want sophisticated toys, that's not necessarily true. Boys like technically sophisticated toys like the transformers, but that's the 9+ market. 6-8 year olds boys tend to want toys that let them mirror the adult men in their lives. Trucks, cars, legos, miniature gas stations, that kind of thing works.