First, I don't think that Ivana was ever serious about the drag queen wardrobe for little boys. I took it as a joke thown out during the brainstorming process, something that made the atmosphere a little more jovial and open to all kinds of suggestions instead of stiff and serious. I also thought that it might have been a helpful "suggestion" because it forced them all to evaluate their assumptions about toys for boys. They needed to push the limits by coming up with an idea that was innovative yet still appropriate for the demographic. The drag queen wardrobe was obviously not a "winner" and I did not hear Ivana advocate for it beyond throwing the idea out there, but it did help them to zero in on the types of toys that most little boys would want to play with.

Second, I thought that women realized that the toys they had as children (indeed, as little girls) were not likely to attract the attention of today's little boy. The comment about the Easy-Bake Oven was to the tune of "How do we take an Easy-Bake Oven and convert it into something a boy would like? Would that be some sort of volcano?" They never intended to market an Easy-Bake Oven to boys; they wanted to take the technology of the Easy-Bake Oven and use it to create a toy that would interest little boys.