"True Beauty will feature six women and four men living together in a Los Angeles mansion under the impression that they are competing in a beauty pageant-like reality competition series in which they will be judged solely on their physical beauty.However, unbeknownst to them, the contestants will also be getting judged on their "inner beauty" and will be put through scenarios that will make them reveal different aspects of their inner character. "
http://www.realitytvworld.com/news/abc-debut-tyra-banks-and-ashton-kutcher-true-beauty-january-5-7974.php
They get told what they were judged on AFTER their elimination.
I bet the folks over at "The Soup" are drooling over this one. Tyra and ugly on the inside contestants getting a comeuppance all in one show.