The Amazing Race   American Idol   The Apprentice   The Bachelor   The Bachelorette   Big Brother   The Biggest Loser
Dancing with the Stars   So You Think You Can Dance   Survivor   Top Model   The Voice   The X Factor       Reality TV World
   
Reality TV World Message Board Forums
PLEASE NOTE: The Reality TV World Message Boards are filled with desperate attention-seekers pretending to be one big happy PG/PG13-rated family. Don't be fooled. Trying to get everyone to agree with you is like herding cats, but intolerance for other viewpoints is NOT welcome and respect for other posters IS required at all times. Jump in and play, and you'll soon find out how easy it is to fit in, but save your drama for your mama. All members are encouraged to read the complete guidelines. As entertainment critic Roger Ebert once said, "If you disagree with something I write, tell me so, argue with me, correct me--but don't tell me to shut up. That's not the American way."
"Kris Allen -- research shows his appeal & his impact on the Ford brand"
Email this topic to a friend
Printer-friendly version of this topic
Bookmark this topic (Registered users only)
 
Previous Topic | Next Topic 
Conferences American Idol Individual Contestant and Judge Discussion Forum (Protected)
Original message

zazzy 4390 desperate attention whore postings
DAW Level: "Jerry Springer Show Guest"

03-12-10, 06:52 PM (EST)
Click to EMail zazzy Click to send private message to zazzy Click to view user profile Click to check IP address of the poster
"Kris Allen -- research shows his appeal & his impact on the Ford brand"
"Fordís return to profitability has relied upon the message of reliability combined with an American-made product. Kris Allenís ďhometown boyĒ genuine character fit with the automakerís objectives and goals. By using Allenís popularity the resurgent Ford can bolster its comparative advantage against its competitors.

Allenís top two-box appeal of 73% is far above his category average and greater than Fordís appeal of 45%. Ford also has a higher than category average score in both Trustworthy and Down to Earth. Kris Allen also scores a higher than category average in those identical attributes. Kris Allenís appearance in Ford commercials is a move to reflect some of that hometown charm on to the automaker, and the matching attributes marks a good fit between brand and endorser."

Link shows the article and graphs--Kris is doing very well compared to the average TV personality.

http://blog.epollresearch.com/tag/kris-allen/

  Alert Edit | Reply | Reply With Quote | Top

  Table of Contents

  Subject     Author     Message Date     ID  
 RE: Kris Allen -- research shows hi... zazzy 03-12-10 1

Lobby | Topics | Previous Topic | Next Topic

Messages in this topic

zazzy 4390 desperate attention whore postings
DAW Level: "Jerry Springer Show Guest"

03-12-10, 06:56 PM (EST)
Click to EMail zazzy Click to send private message to zazzy Click to view user profile Click to check IP address of the poster
1. "RE: Kris Allen -- research shows his appeal & his impact on the Ford brand"
In the market research game, a "top two box" of 73% is very high.

An ordinary research study will have a 5 tiered scale--like this one for researching a new product concept or actual trial--how likely are you to buy:

--definitely
--probably
--might or might not
--probably will not
--definitely will not

The "top two box" would be the "definitely" and "probably" scores combined.

73% is very impressive. WTG, Kris!

  Remove | Alert Edit | Reply | Reply With Quote | Top


Lock | Archive | Remove

Lobby | Topics | Previous Topic | Next Topic

p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e - p l a c e h o l d e r t e x t g o e s h e r e -
about this site   •   advertise on this site  •   contact us  •   privacy policy   •