And finally the last of the ratings. Overall, not a bad showing for the mole. This is proof to ABC that they have a possibility w/this franchise and that if you market it well, people will watch. I wouldn't put it against Survivor or on Friday nights, but this show is a good enough for 9p.m. slot.From Zap2it.com:
"Law and Order" at 10 p.m. gave NBC the hour and was the night's highest rated show at 12.3/20. ABC's finale of "Celebrity Mole Hawaii," 7.4/12, finished ahead of CBS' "48 Hours Investigates" for the hour.
Stone Stanley's bit of good news:
“CELEBRITY MOLE HAWAII” GOES OUT WITH A BANG, AS THE SEASON FINALE SETS FRANCHISE RECORDS, BEATS NBC’S LAW & ORDER IN KEY DEMOS AND, AS A SERIES, PRODUCES ABC’S BEST ADULT 18-49 DELIVERY IN THE HOUR I
ISSUED BY ABC -- (BURBANK, CA) -- FEBRUARY 13, 2003
Wednesday (8:00-11:00 p.m.)
ABC won Wednesday in Total Viewers (13.8 million) and Adults 18-49 (6.2/16). On both measures, the Network earned its best non-sports numbers on the night since the November Sweep – since the night of the season finale for “The Bachelor II” on 11/20/02.
“Celebrity Mole Hawaii” (10:02-11:00 p.m.)
ABC’s “Celebrity Mole Hawaii” went out with a bang, with the season finale drawing the series’ largest audience (12.1 million) and highest Adult 18-49 rating (5.9/15). Winning its hour for the 5th consecutive week among Adults 18-34, “Celebrity Mole Hawaii” beat NBC’s powerhouse drama “Law & Order” by its largest margin ever, an impressive 28% (6.1/18 vs. 4.7/14). “Celebrity Mole” also held No. 1 ranks in the hour among Men 18-34 (4.3/13), Women 18-34 (7.7/21) and Teens 12-17 (4.8/19). The “Celebrity Mole” finale came within 11% in rating and 2 share of NBC’s powerhouse drama in Adults 18-49 (6.6/17).
·Compared to the finale for “Mole II: The Next Betrayal”, “Celebrity Mole Hawaii” brought in 4.7 million more Total Viewers and 69% more Adults 18-49 (7.4 million & 3.5/10 on 8/26/02). Despite airing opposite “Law & Order,” the season finale for “Celebrity Mole” turned in the “Mole” franchise’s highest-ever ratings in each of the key Women demographics: Women 18-34 (7.7/21), Women 18-49 (7.5/19) and Women 25-54 (7.6/17). The finale equaled the franchises highest rating ever in Teens 12-17.
·During its run, “Celebrity Mole Hawaii” ranks as ABC’s highest rated series in the hour in 4 years among Adults 18-49 (5.4/14 – since “20/20 Wednesday” in the 1998-99 season. Additionally, “Celebrity Mole produced the best Adult 18-34 (5.3/16) series delivery for ABC in the hour in 6 years (since “Primetime Live” 1996-97) and best Teen 12-17 rating (4.1/16) in nearly a decade (since “Turning Point” 1994).
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