Ratings for ep4:From Zap2it.com:
NBC moved into first at 10 p.m. with a rerun of "Law & Order," 9.5/16. CBS' "48 Hours Investigates," 7.6/12, finished ahead of ABC's "Celebrity Mole Hawaii," 6.7/11.
And I would be remiss not to include the positive look on the night from our friends at Stone Stanley. Things keep looking up for a chance for Mole 3. And now, our Daily Mole Affirmation:
UP OVER LAST WEEK, “CELEBRITY MOLE HAWAII” WINS ITS HOUR AMONG ADULTS 18-49, QUALIFYING AS ABC’S HIGHEST-RATED SERIES IN THE HOUR IN 4 YEARS IN THE KEY DEMO
ISSUED BY ABC -- BURBANK (January 30, 2003)
Wednesday (8:00-11:00 p.m.)
ABC boosted its young adult delivery over the previous Wednesday, up 6% in Adults 18-49 (5.7/14 vs. 5.4/14) and 8% in Adults 18-34 (5.7/15 vs. 5.3/14). Facing the final Wednesday of extended installments of “American Idol” (“Idol” moves to its regular half-hour format next Wednesday at 8:30 p.m.), the Net took a strong second-place on the night across each of the key Adult demos. Among Adults 18-49, ABC led CBS by 90% and NBC by 73% during primetime (3.0/7 & 3.3/8, respectively).
“Celebrity Mole Hawaii” (10:00-11:00 p.m.)
“Celebrity Mole Hawaii” moved up into the No. 1 position in its time period among Adults 18-49 (5.3/13), beating CBS’ “48 Hours” by 66% (3.2/8) and NBC’s “Law & Order” by 6% (5.0/13). Winning its hour for the third week in a row, “Celebrity Mole” led the hour by its largest margin yet among Adults 18-34 (+41% over second-place NBC - 5.2/14 vs. 3.7/10). The celebrity whodunit series continues to give ABC its strongest audience retention in the hour this season, holding onto 82% of its “Bachelorette” lead-in this week among Adults 18-49.
· Week-to-week, “Celebrity Mole” was up in both Total Viewers (10.9 million vs. 10.6 million) and Adults 18-49 (5.3/13 vs. 5.0/13).
· “Celebrity Mole Hawaii” ranks as ABC highest-rated series in the hour in 4 years among Adults 18-49 (5.3/14 – since “20/20 Wednesday” in the 1998-99 season. Additionally, “Celebrity Mole” is generating the best Adult 18-34 (5.3/15) series delivery for the Net in the hour in 6 years (since “Primetime Live” 1996-97) and best Teen 12-17 rating (4.1/16) in nearly a decade (since “Turning Point” 1994).