Good point.Plus they established that EVERYONE had to eat the horrible stuff and everyone got the TV, or if ONE person refused NOBODY got one so the peer pressure was ostensibly horrendous.
It was all set up to cause him to meet with the ersatz network exec who then asked him to ask the girls to do their thing.
Also to introduce the "fact" that Garman wasn't the first choice host and see what Matt would say when asked by him "Did they talk about me?" Matt, of course, said "No."
Real or in-on-the-gag . . .the plot thickens.