In a sound-byte world, Mitch is intolerable. Yes, he is more talented, but he doesn't translate when it comes to the quick and dirty realities of today's media.
As someone who didn't think Kimberly deserved to be in the finals (NOTHING she has done individually impressed me), I hate admitting that you're right.
I watched the finale with my mother. She's the target audience for this winner - she watches those types of shows, she buys a lot of those types of magazines - and she hated Mitch. She thought he was an arrogant loudmouth who just tried to bully everyone else. If I tried to point out some of the things he did well during the show, she'd just keep talking about how he screwed up the antiques challenge. She couldn't stand him, and nothing he could do could make up for the fact that his personality was abrasive.
The point is, he made a bad impression personality-wise, and there are too many viewers who would be turned off immediately by him.
Oh, and as the "ordinary viewer" (aka, someone who doesn't spend a lot of time rehashing shows on reality forums), she agreed completely that the final 2 were not the most talented competitors. But out of the two choices she had, she strongly preferred Kimberly to Mitch. His attitude completely turned her off.
And as proof that this woman isn't completely off the wall, she can't stand Candace either.
Beblo and Kimdra