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rtrader 277 desperate attention whore postings DAW Level: "Network TV Show Guest Star"
09-15-04, 08:06 PM (EST)
86. "RE: about the name Crustacean"
Looking at the focus groups, two thoughts come to mind. First, the kids definitely were more excited about the radio controlled moving car than the whole Crustacean Nation character toy concept. The kids didn't like the toy, irrespective of their intelligence. I'd like to think that a couple (or all) of the kids are bright enough to know what a crustacean is, but they didn't like that toy for whatever reason. Who knows why customers like one thing over another, but that's why they run the focus groups in the first place. Letting the kids judge, they went with the RC car.
Second, there was a marked difference between the way Bradford and the two ladies (Jennifer C. and Elizabeth I think) viewed the kids and the way Pamela and the two guys did. The Apex team clearly showed more respect and appreciation for the kids, and I have to wonder if Pamela and the other guy denigrating the kids in front of the executives (and perhaps the kids’ parents) swayed the Mattel folks, all the more, in going with Apex and not Mosaic.
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