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I've been fortunate enough to see both sides of Cuban, working in Dallas sports media. I've seen the happy-go-lucky, goofy-##### side of Cuban, just wanting to have fun. He's a funny guy who enjoys life. I've also seen the vindictive, pissed off side of Cuban, who will stop at nothing to get his way or to try to "get back" at those who have wronged him. Once, when our station reported on what some of his players had said about the war, he came on and blasted us for reporting it and making his team look bad. He then refused to come back on for several months, until he had something else to promote.
My final opinion of Cuban? He's a genius, and a master manipulator. He's learned that money can buy you anything you want. He's also a big baby. If he doesn't get his way, he'll just take his ball and go home.