The celebrities aren't trying to get a job with the Donald -- they're trying to win money for their charities. Thus, using your black book is a necessity for the celebrities.On the other hand, Anand and the other regular candidates are trying to get a job working for the Donald. Therefore, I guess you're supposed to win the job on your own and not take any shortcuts. And of course, by doing what he did, Anand had revealed that he was a contestant and that's not a good idea. In short, it's a whole different ballgame and Anand failed to realize it, thus paying the price.