Came across this the other day... The robin hood rally show show will feature amateur drivers entering in their own cars in various rally-style races across the country with over $500k prizes on the line. The show will air on the VERSUS channel from late fall to spring as filming/races begin in early September.
Right now, they are hosting a text-to-win contest where you can actually become a contestant on the show and drive a Ferrari F430 as your submitted car. Check it out at http://textcontest.robinhoodrally.com/terms or by visiting the robin hood rally website.