Shows like The Apprentice are entertaining (at times), but ultimately leave viewers aggravated due to the fact that the results are completely subjective. The results are not based on votes or scores or audience vote (which is subjective too, but at least represents the viewing audience). Instead, the results are based on the opinion of one person (The Donald). Summarizing what everyone is saying this morning, Trump's opinions are inconsistent and ego-driven, resulting in viewers scratching their heads and banging their fists when the wrong person is fired. Why should Lenny have been on Trump's chopping block? He came up with a good idea which everyone liked, he was the one who stood up unsuccessfully against the text v. voiceover, and yet Trump felt he should've been fired. Carolyn & Bill & George invariably agree, but there is no logic there. Yet, Lenny would've been eliminated. It makes the whole show bogus.That is why The Apprentice can't compete with the other reality shows, and I think that's why its ratings are slipping.
PS Even a show like Top Model, which despite being subjective, is up to a group panel, and the editing clues the viewers onto each weekly selection process.