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"My Coke Rewards meets My Little Pony"
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Estee 55659 desperate attention whore postings
DAW Level: "Playboy Centerfold"

10-01-13, 11:46 AM (EST)
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"My Coke Rewards meets My Little Pony"
And thus one of the longest days of my life was created.

It's like this. As of today, MCR is revamping the program through the launch of MCR Beta. The purpose of Beta is to get Coke's hooks into every piece of social media you participate in.

To gain access to the potential best rewards along with Beta exclusives, you now must link your account to many personal pages as you can. Twitter. Facebook. Instagram seems to be an absolute requirement. Smartphones are, shall we say, heavily suggested. Tablet ownership could be mandatory within a month. And the whole thing operates on a tier system, granting points for each activity and invasive link. You start at the lowest level and move up as you potentially sacrifice thousands of dollars to do so. And the levels are?

Red.
Gold.
Twilight.

And I quote directly from their own text:

"We made Twilight the best because it's the most magical sounding. Also Twilight is shinier than gold and we know you like shiny things. You're loving this so far, right?"

Elsewhere on the How It Works page, we get this:

"Everything you do gets you closer to Twilight, and Twilight is the ultimate goal because with Twilight comes ultimate perks and ultimate awards."

Yeah. Like wings.

*sigh*

I'm guessing Red, Gold, Celestia would have been too blatant...

Sue, Hasbro! Sue for their very lives!

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  Table of Contents

  Subject     Author     Message Date     ID  
 RE: My Coke Rewards meets My Little... Snidget 10-01-13 1
   This post is for AyaK. Estee 10-01-13 2
 RE: My Coke Rewards meets My Little... kidflash212 10-07-13 3
   RE: My Coke Rewards meets My Little... Estee 10-07-13 4
 Could be worse... Estee 10-09-13 5
 Back to ponies: meet The Manliest ... Estee 11-12-13 6
   RE: Back to ponies: meet The Manli... Starshine 11-14-13 8
 MCR: The Twelve Days Of Cokemas, 2... Estee 11-14-13 7

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Snidget 44228 desperate attention whore postings
DAW Level: "Playboy Centerfold"

10-01-13, 11:58 AM (EST)
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1. "RE: My Coke Rewards meets My Little Pony"
My first thought they were going after the Twilight fans, not the Bronies.

I mean everyone wants to be a vampire, right?

all that sparkles is not shiny...

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Estee 55659 desperate attention whore postings
DAW Level: "Playboy Centerfold"

10-01-13, 12:24 PM (EST)
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2. "This post is for AyaK."
I don't want to become an immoral parasite. I already vote Democrat. It would be redundant.

It has been proposed that they're after the -- Twihards? Fangnatics? What do you call one of those? (Better yet, why do I care?) But the pegasister/brony connection just seemed more postworthy at the time. And still does.

Investigations into Beta are proceeding. Twitter users report that if you want to get the tier point for the link, you are essentially granting Coke permission to tweet through your account whenever they like. I don't even want to think about what this means for Facebook and Instagram.

And if you want to see some truly wretched lure attempts, have a peek at MCR's not-quite-full attempt to explain all this.

http://www.mycokerewards.com/beta/how-it-works

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kidflash212 3914 desperate attention whore postings
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10-07-13, 02:03 PM (EST)
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3. "RE: My Coke Rewards meets My Little Pony"
"We made Twilight the best because it's the most magical sounding. Also Twilight is shinier than gold and we know you like shiny things. You're loving this so far, right?"


What age group is this directed towards?

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Estee 55659 desperate attention whore postings
DAW Level: "Playboy Centerfold"

10-07-13, 03:28 PM (EST)
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4. "RE: My Coke Rewards meets My Little Pony"
MCR requires account holders to be at least thirteen. Therefore, my best guess would normally be that this was written by a fourth-grader -- except that a lot of Coke's non-legal text comes out this way.

The ponies have no minimum or maximum age limit, but I did see one fan note that nearly everyone at a convention seemed to be late teens and early twenties.

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Estee 55659 desperate attention whore postings
DAW Level: "Playboy Centerfold"

10-09-13, 05:15 PM (EST)
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5. "Could be worse..."
Have you seen the Kellogg's Family Rewards website?

http://tinyurl.com/morepointsstuff

Before you go browsing their Rewards catalog, keep one thing in mind: the average points value of a KFR code is probably around 80 or so, which would represent a normal box of cereal.

Now look at that catalog and start calculating everything there in terms of not just Actual Retail Value, but Bowls I Must Personally Consume.

...right. Colon Blow, Part II.

And one extra joke: a few of the items -- the Snapfish pieces, mostly -- are things MCR has given away just for entering, say, five cap codes in the same month...

For the record: I started pulling these out of my cardboard recycling hutch just because -- they were there. If I didn't take them, they would go to total waste. So now they're in an account. And as a result, they're going -- to total waste. This particular program is supposed to shut down on New Year's Eve. My current plan is to put in the very stupid sixteen-digit codes once a week and hope the digital downloads don't go away.

If they do, salt shakers.

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Estee 55659 desperate attention whore postings
DAW Level: "Playboy Centerfold"

11-12-13, 05:18 PM (EST)
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6. "Back to ponies: meet The Manliest Brony In The World."
http://www.grantland.com/blog/hollywood-prospectus/post/_/id/92320/the-internet-is-magic-exploring-the-wonderful-world-of-my-little-pony-fandom-in-bronies

On the one hand, I was honestly expecting this article to tear the entire fandom apart.

On the other, dedicating a micro-fraction of it to 'and incidentally, adult female fans also exist'...

*mutter*

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Starshine 4996 desperate attention whore postings
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11-14-13, 10:21 AM (EST)
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8. "RE: Back to ponies: meet The Manliest Brony In The World."
Women and children like MLPFIM?

Freaks


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Estee 55659 desperate attention whore postings
DAW Level: "Playboy Centerfold"

11-14-13, 09:51 AM (EST)
Click to EMail Estee Click to send private message to Estee Click to view user profile Click to check IP address of the poster
7. "MCR: The Twelve Days Of Cokemas, 2013 edition."
(I'll probably start a new separate pony thread when S4 premieres.)

We just got the dates and brand list, with the latter almost a repeat of last year: only one store switched. However, what we didn't get was point costs and card values. And that may not show up for a while. Given the kind of year it's been, I'm half-expecting $5.00 across the board. Or possibly combined. At 1500 points per redemption.

It's probably safe to assume one card per account, though. Again.

Coke is claiming you need to put in a code each day in order to access the reward -- probably just a cap will do -- but they claimed that last year and it never worked out that way.

There was one major change. This year, each card is being released at noon. Last year, it was midnight -- inconvenient for most, but if you stayed awake, you'd get the card. Noon means that much more traffic as three, four, twenty times the people log in and try to get the reward of the midday. I'm expecting dialup load times on 4G connections, site crashes from user overload, and no one getting much of anything. Which was no doubt The Master Plan all along.

...anyway, here's the schedule and list. I'll update this if I get point costs and values.

12/1 Target (Not on list last year: was previously $25 Walmart for 600 points)
12/2 McDonalds (2012: $5.00, about 150 points)
12/3 Nike (2012: $25.00, 600 points)
12/4 TJ Maxx/Home Goods (2012: $25.00, 600 points)
12/5 Best Buy (2012: $25.00, 600 points)
12/6 Dominos (2012: $10.00, about 270 points)
12/7 AMC (2012: two Silver Experience tickets and two large drinks, 470 points)
12/8 Home Depot (2012: $25.00, 600 points)
12/9 Bass Pro Shops (2012: $50.00, 1200 points)
12/10 Southwest (2012: $50.00, 1200 points)
12/11 Shutterfly (2012: $20.00. Don't remember the cost -- didn't redeem for it.)
12/12 Coke (2012: four 12-pack coupons at 30 points each.)

I had incredibly vague hopes for Amazon given that we've had a pair of MP3 reward codes this year, but no such luck. The surprise is that none of this year's fresh Ecards (Gap, Petco, Barnes & Noble, Gamestop) made the list.

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